I've never been a fan of established companies using Kickstarter. When a company that has been around 15-20 years or more thinks they have to resort to Kickstarter to produce a product, that tells me that the company has no faith in the product. I also don't trust companies that have to run kickstarters for every product they produce. Why should I trust them if they don't have any faith in their own product? If they aren't willing to go out on a limb for their product, why should I? For companies launching products or services, I am all for them using Kickstarter and hope they have success, but I am very wary of established, successful companies using it as a crutch.
William