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Those zombie villagers do look good. I'd love to see non-zombie ones too!
Apparently people really like kickstarter, because I have seen plenty of miniature companies say that the difference is huge between kickstarting and just doing a pre-order on their own websites. For some reason people are more likely to toss some random cash at kickstarter then they are at some random cool minis elsewhere.
My point is that it is expected from a well established company to back a new product with their own money and take the risk.