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Hi, do you want "fast-build" or proper kits with lots of parts and detail? In the former category are Armourfast, PSC and S-Model. Armourfast are pretty basic but cheap and you can always add extra stowage etc. A lot of my mates buy Zvezda which I think are simpler kits, but with more parts than the "fast-play" category. I don't build "complex" WW2 kits but I know one of my mates who is a bit of a tread-head buys a lot of Revell, plus some from IBG models.
Zvezda vehicles are 15mm or 1/100. Confusingly their guns and figures are 20mm or 1/72.
One thing you need to watch is whether models are 1/76th or 1/72nd as “20mm” refers to both. The difference doesn’t sound big, but from personal experience models can look too small or large when next to each other. Caveat Emptor!
IIRC, they do have a small selection of 1/72 tanks