The problem with that is I use sculptors and casters I pay to create the ranges and so I go very heavily in the red when creating or expanding a range.
It takes me a long time to earn my investment back. If I sell to the trade I lose 40% of list price, meaning I’m really only making about 20% profit off the list price. Meanwhile it’s pure profit for the distributor who didn’t pay a pence to help create the range. Unfortunately it’s not a viable strategy for me.