Can you imagine what the gaming industry would be like if the actual BTech figs had always been this cool looking? The paint jobs are exceptional, sure, but the printed sculpts are just so far ahead of all but the very best efforts from RP and IWM. "Cool Battletech" would have sold like mad, to the point where it'd have the kind of retail presence that you see with Games Workshop stuff. Instead, the game's been around since 1984 and my (extremely well stocked) FLGS doesn't carry the minis at all, has books left over from the 90s, and has only sold four copies of the new starter box. I know game sales are very regional and there's still a healthy-but-aging fanbase, but overall BTech is just marginalized in so many areas and struggles to draw new players.