Yeah! This would be cheaper in plastic.
Anyway, for miniature figures without a game, the 150K funding is something like in the top five. Top fifteen if you include terrain, such as Mantic's Terrain Crate and Battle Systems, it's in the top 15. Hero Forge's 3D custom miniatures beat Hand of Glory by 2x funding and 4x backers, at $25 per miniature (not "hot swappable").
Less than 24 hours left for (9 miniatures) * (55 left hands) * (55 right hands) = 27,000+ poses at the $100 Heroic Level!