Yeah I think you can thin it with ammonia, or I have even used straight water. Ususally only an issue for the first coat going against the original item, you want it thin and in all the crevassess (sp?). Otherwise I just goop it on, thick or not. So you may find the life is extended a bit with some water or ammonia. May also want a new bottle for the first coats and use the thickened bottle to... well... thicken the rubber layers you put on. Maybe put it into a smaller container so there is less air abover the rubber as well and seal the package tightly...Rob.
(Apparently water will break down the polymers of acrylic paint so you really shouldn't use water to thin acrylics. I find the water does not have any real detremental effects, but I suspect the same may affect the latex. Also haven't sen any major detrimental effects with water over the years in my latex either.)