Lead Adventure Forum
Miniatures Adventure => The Great War => Topic started by: dampfpanzerwagon on November 13, 2014, 03:32:24 PM
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I saw this and thought it was worth sharing.
https://www.youtube.com/watch?v=NWF2JBb1bvM&feature=trueview-instream
Tony
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Full marks to Taff Gillingham. Historical advisor real knowledge.
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I like the video even if I cant help but think at the end of it that this makes the day after even worse. Not so keen on the fact its an advert. That said I didn't feel like it was trying to sell me anything in particular and it was made in partnership with The Royal British Legion so while it could have been very distasteful I don't think this was.
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You could have his hard-tack biscuit instead of the chocolate.......
I thought it walked a nice line, the company advert was only at the end and was quite in keeping...... Alongside the Hovis advert, these are fine examples of historical accuracy, a pity TV and film-makers don't put so much effort in.....
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Nicely done! Good to see the Royal British Legion was involved. I haven't heard how much money Sainsbury's donated to them but I hope it was a lot! I don't think it is cynical like some have suggested and frankly don't care if it is a rip off from a Paul McCartney video form way back when. It certainly knocks spots of John Lewis' penguin advert!
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Hmmm. I found it a bit corny and saccharine. I don't know about Paul McCartney, but it's basically a scene lifted straight from 'Oh What A Lovely War'. Good attention to detail in the uniforms - better than most TV dramas set in the period. But all a bit too neat and clean surely? And the lead actors don't really convince as men of that time...
I wouldn't call it cynical necessarily... Giving Sainsbury's the benefit of the doubt, they have to make a big, fancy Christmas ad to compete with John Lewis... Presumably they thought the anniversary was worth marking, and that a generous donation to the Royal British Legion would provide enough of a modesty blanket for anyone crying 'exploitation'.
Ill-judged, or a stroke of marketing genius? Time will tell. I lean slightly towards ill-judged...
At the end of the day, there's something a wee bit distasteful about harnessing an iconic episode from the war to end all wars, in order to encourage us to go to the supermarket and spend large sums of our hard-earned cash on obscene amounts of food and drink we don't really need, just so we can all sit at home and gratuitously binge ourselves silly for a week... Feels rather a long way from the true horror and deprivation of trench warfare, n'est ce pas?
Ah well... They're still my favourite supermarket ;)
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I personally find it very ill judged for similar reasons to Captain Blood. I think it actually beautifies one of the most shameful and brutal episodes in human history.
I also can't help but thinking about the two days of terrible fighting that this day was sandwiched between.
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Ah well... They're still my favourite supermarket ;)
I would've thought that was Waitrose ;)
cheers
James
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Can you clarify which is the shameful episode? The truce? The ending of the truce?
I think he means the First World War in general not the truce itself.
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I don't like this at all, I think it's shameful and not impressed with the RBL involvement, but they're struggling for funds to fill the void created by government. The government's behaviour remains worryingly similar to that of 1914 - they couldn't care less.
It'll get worse over the following four years though. More shilling for corporations, plenty of hand-wringing TV presenters, and general showboating on one of the greatest shames on our civilisation in the 20th century. The original exploitation of folk towards industrial carnage was sad enough, this modern manipulation is both tacky and heartless.
What's next? An M&S holocaust ad perhaps? >:(
Merry Christmas & Happy Hanukkah.
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I fell heavily on the side of... bleahhhh, Christ I want to throw up. I'm looking forward to Sainsbury's 2016 Christmas campaign riffing on the Battle of the Somme.
By the way the John Lewis ad is fine, you just have to find the right version...
http://www.youtube.com/watch?v=SjQZvSr5DcA
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It'll get worse over the following four years though.
Marketing men with a 4 year attention span. That's a first! Nah! 200th anniversary of the Battle of Waterloo - so next year it'll be plucky British in squares sharing chocolate with French Cuirassiers!
Carlos - Roast Penguin - an improvement!
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As far as the media is concerned the war will all be over by Christmas.
A lot of the journalists (and public) give the impression that this year is the 100th anniversary. That's why there are tanks & trenches everywhere.
No distinction between 1914,15,16,17,18, it's the 100th anniversary of WWI.
Next year will be something different. Not WWI, we've done that.
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Not keen on the advert, but then is it any different to the films/games that are put out on a regular basis. Is the latest Brad Pitt film exploitation, education or entertainment? Is it meant to be one or the other. I haven't seen it.
To be frank, I don't game anything from the real era beyond the dark ages, I know that's daft to most people on here and it certainly wouldn't make sense at all to the younger, Call of Duty generation. I feel uneasy with the concept of gaming/fun applied to the world wars in particular. While there are a scant few remaining, it seems wrong (to me) to turn the suffering and horror of real, ordinary people into a "game". YMMV.
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Hovis:
http://www.youtube.com/watch?v=S4tFzuFGUOI
Weetabix had a series of ads back in the day, featuring the Battle of Naseby, Robin Hood and The Lone Ranger.
http://www.youtube.com/watch?v=rtauzd3KZGI
http://www.youtube.com/watch?v=4XOvVz8zwxc
http://www.youtube.com/watch?v=pjPTn44ibRM
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Worst thing to come out of this Centenary business was the mauling of the song 'Green Fields of France', leaving out an essential verse and, frankly being all round terrible, some sort of Jazzy pop song.
Can't remember the name of the singer but it was done in partnership with the Royal British Legion as well.
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If the Royal British Legion want a money spinner and a chance to do something for the British music industry then why not run a raffle where the winner gets to bludgeon James Blunt to death? Twenty quid a ticket, bound to be oversubscribed,
Come on James.... it's for a good cause. :)
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I wonder if Aldi will be doing something similar? Maybe the sinking of the Lusitania? Or perhaps a promotion on Belgian chocolate and ersatz coffee?
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Can you clarify which is the shameful episode? The truce? The ending of the truce?
I think he means the First World War in general not the truce itself.
Yeah I meant the entire war. Sorry, thought that was obvious.
Someone on Facebook said to me that they don't understand what my problem with it is. It's lovely.
Erm. Well that's the entire problem actually. That it's lovely.
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so this whole bantering about political correctness of historical themes in advertising is wargaming related how?
I am certainly aware that it is impossible to keep everything "wargaming" but please.....
does everything have to slip into discussing british domestic policy?
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As an aside, do they use historical events in any other country to advertise products?
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well, in broad terms, You could regard historism and romanticism as "advertising" the ideology of the good old days of the medieval period
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Of course, we also laugh at ourselves:
http://www.youtube.com/watch?v=kefrafx0YZI
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...and prehistory:
http://www.youtube.com/watch?v=AAwkCznJjAY
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http://www.youtube.com/watch?v=ghex3MkcoJw
http://www.youtube.com/watch?v=thd6sBJUjkE
http://www.youtube.com/watch?v=vaaxtxkJqKg
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gentlemen are entering perilous territory without a map.... ;)
I would have understood that evolution advert had it been about czech beer.....
I always thought Guiness was an irish supper dish they serve without a spoon......
besides, when it comes to fermented food, bees and ants have left us behind for a couple of million years already ;)
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And to think all those people died, so they could be used to sell stuff 100 years later, dosent seem worth it does it?
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Any look at advertising will tell you that companies sold using the war as a backdrop whilst it was still in progress:
(http://3.bp.blogspot.com/-AhDNWNnYn8s/TwvUUy2OLwI/AAAAAAAAA-M/KcOuvSLiNWw/s1600/Cigs+%2526+cigars+%252856%2529.jpg)
(http://www.ioffer.com/img/item/152/186/735/rFrBPBGWBonIT5E.jpg)
(http://digitalpostercollection.com/wp-content/uploads/2013/09/1943-Daimler-War-Time-Advert.jpg)
(http://veronicavintage.files.wordpress.com/2012/02/20120226-184410.jpg?w=640)
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I get the thing with the adverts finally....thank you for all the examples.
My first thought on the Sainsbury Christmas ad was
" Great, making money with ww1 "
But maybe there is at least a glimpse of a good cause in it and you British havent forgotten and still remember ww1.
We Germans do not.
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NESTLÉ
war profiteering since 1866
lol
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Hey, wars have always been good for some businesses.......
Oskar Schindler: In every business I tried, I can see now, it wasn't me that failed. Something was missing. Even if I'd known what it was, there's nothing I could have done about it because you can't create this thing. And it makes all the difference in the world between success and failure.
Emilie Schindler: Luck?
[Schindler kisses his wife's hand and smiles]
Oskar Schindler: War.
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...and not everyone supported the war:
(http://s3-ec.buzzfed.com/static/2014-08/4/6/enhanced/webdr07/enhanced-buzz-wide-7470-1407148557-7.jpg)
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I know war has always been good for business, in fact some people would say that's why they are fought. But really. Haven't we supposed to have moved on a bit. I don't see adverts for the Royal Mail sending cheap parcels to Afghanistan, or is that in the pipe line?
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...currently, there is this as an example:
Mail to UK personnel in Sierra Leone fighting Ebola: BFPO 609
Family and Friends are entitled to EFFMS (Enduring Families Free Mail Service) to all UK personnel in Sierra Leone, involved in fighting the Ebola virus.
The following address format is to be followed:
Non MOD personnel:
Staff number, Full Name
Unit/Department
BFPO 609
MOD personnel:
Service number, Rank and Name
Unit or Regiment
Op Gritrock
BFPO 609
Please ensure you comply with all the dimensions (e.g. 2kg max, shoe box size, etc) and dangerous air cargo regulations (e.g. no aerosols, etc). These are listed further down the page.
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Yes I know the royal Mail do a service, but my point is they dont make tv adds showing the front line. I think the Sainsburys add shows that the Great War has finally slipped into historical obscurity in the minds of the British general public. It used to be a subject that invoked the futility of war in the minds of the public with every family touched by a loss. What does the add achieve? Sainsburys were sending Chocolate to the front, they got paid for it. Plum and Apple jam manufacturers are missing out here and they need to make an add too.
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Well thats all that matters then. I get it now.
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When 'Dave' gets back from Oz petition him to pass legislation requiring any supermarket chain wanting to cash in on the sacrifices of the Great War to stock Maconochie's tinned rations and solely those for a week, save maybe for a bit of hard tack and some bully beef. That should bring the Great War it home to the punters and to Sainsbury's shareholders too.
http://www.bbc.com/news/uk-scotland-27118824
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Or maybe just make your own:
http://joyoffieldrations.blogspot.com.au/2012/07/maconochie-stew-british-army-ww1.html
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Has it been pulled due to complaints? I haven't actually seen it on telly. Had to watch it online.
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Well, there's this commentary, albeit not directly about WWI
http://www.youtube.com/watch?v=uJqEKYbh-LU
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totally impossible to teach this lesson to wargamers and reenactors I guess, who generally see their hobby like medicine without side-effects lol
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Remember this WWI advert:
http://www.youtube.com/watch?v=d-lnI7APsLo
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....and this one:
http://www.youtube.com/watch?v=SQRtj8qmMjg
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"England" only goes to war with it's ranks filled up by others, ;)
scotsmen Aussies, CFanadians, New Zealanders, let's not forget Hannoverian mercenaries, Indians, Gurkhas
You name it lol
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"England" only goes to war with it's ranks filled up by others,
scotsmen Aussies, CFanadians, New Zealanders, let's not forget Hannoverian mercenaries, Indians, Gurkhas
You name it
former user, isn't it time to let it go?
You're starting to come across as political.
It's only supposed to be us Brits that are foolishly obsessed with the war, but you seem to be quite keen on reigniting old arguments too.
Really - you'll get this thread locked.
::)
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It's only supposed to be us Brits that are foolishly obsessed with the war, but you seem to be quite keen on reigniting old arguments too.
actually failing to follow You here. what old arguments?
added a few smileys
should have thought of that from the start, sorry - I only tried to be humorous :?
better now?
I am surely critical, no question, but political?
what's the matter? Guest-moderating? are You bored? ;)