Brush soap might help, but then you've got paint in the ferule like that, I find a little swish about in some pure acetone releases some of the build-up. Don't do it too much or the glue will dissolve, too. Also, much as people say not to do it, I use saliva (or wet soap) to taper it back to a point. But once the bristles begin to split like that, it's not really reversible, the best you can do is try to manage it.