WW1 UK Product placement & advertising

[Silent Invader]

Interesting article from the BBC on how advertisers used the 'war' angle to promote goods

http://m.bbc.co.uk/news/magazine-30115533

[Mason]

Considering the uproar the recent Sainsbury's ad caused in some quarters maybe those that objected should be referred to this article.

It seems 'marketing' knows no boundaries, and never did.

[carlos marighela]

Considering the uproar the recent Sainsbury's ad caused in some quarters maybe those that objected should be referred to this article.

It seems 'marketing' knows no boundaries, and never did.

If you look again at the satirical Punch cartoon about those companies, you'll see that objections to companies cashing in is an equally time honoured tradition.

[Mason]

If you look again at the satirical Punch cartoon about those companies, you'll see that objections to companies cashing in is an equally time honoured tradition.

Agreed.

That Punch cartoon did make me chuckle.
 

[FramFramson]

Considering the uproar the recent Sainsbury's ad caused in some quarters maybe those that objected should be referred to this article.

It seems 'marketing' knows no boundaries, and never did.

It is mentioned actually, down at the bottom.

[carlos marighela]

Mason
That was my exact thought as I read the article.

This whole area is an ethical minefield. For example how should we react to companies who offer Guided Tours of the WW1 Battlefields/cemeteries and make a profit from families' desires to see an ancestors grave?

To be consistent I think you either object to everything or nothing.

I would react to them on the basis that they are presumably providing a tailored service to people with a particular interest in commemorating or understanding the Great War. Supermarket chains flogging their everyday wares on the back of advertising that hopes to find a hook in maudlin sentiment spurred on by an anniversary date seems to be a wholly different kettle of fish from where I'm sitting.

[janner]

Agreed, Carlos 

[Captain Blood]

Interesting link Steve 

I think we've already had the philosophical discussion about this here http://leadadventureforum.com/index.php?topic=72762.0. This ended up in an argument and a locked thread.
To avoid rehashing it all over again - and getting into another argument - l'm locking this thread too.