I too received my rules and card pack today and am avidly reading through it. I like the card based action but am reserving judgement about the combat phase with its dice allocation until I have played it a couple of times.
About the book, the price is quite "steep" I have to say
I echo General Lee's comment about the price as the rule book is A5 softback albeit with a large number of coloured diagrams. Combined with the card pack (which is essential to play the game) the cost is at the higher end of most rules.
Can I compliment Nick at Northstar and his team for an excellent service and say that I don't hold them responsible for the price, indeed they have already discounted the price.