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Well, if you are "going to be John Wayne" then you have to be the good guy - you can't rob banks, trains, or stagecoaches. He never played the bad guy in the westerns!
Quad-d66, just FYI, when you post here on LAF there are plenty of pre-made emoticons available that help 'sell' the intent/mood of your words.
Now, as to how a western game or campaign should work. For me, the easy route is Offensive Force, Defensive Force, and Survivability - and, to keep things simpler - which is always better for a good game that focuses on the action and not the rules, you can leave out the Defensive Force. Others are welcome to their approach as long as the base goal of having a good time is met....
Oh, quad-d66, I have Peter Pig and Blue Moon - and Minifigs, Irregular, Hovels, and pretty much everyone else who makes Old West figures in the mix (there is one company who shall remain nameless whose figures I decided were just too crude). Even have some buffalo from the old Atlantic plastic figures set.