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Um, aren't blogs social media?
I suppose it depends on your reason for blogging, don't get me wrong it is great when one of your posts hits the spot and becomes popular or gains a lot of comments but my main driver has always been to keep a record of my gaming and painting activity. I also put stuff out there for other gamers to use (painting guides, scenarios etc) because I use others blogs for the same reason, kind of me putting something back to the gaming community.
1) The fracture of TMP, it was "the" Wargames site and nearly everything flowed through it. Without going into the reasons many people have left (or been barred) from that site.
There were as many, or more, people that didn't go to TMP as did. There were already a lot of other forums that existed in blissful ignorance of TMP :-)