I agree with the other comments, an interesting (and charming) little segment that with any luck will lead inspire a few people new to the hobby to find out more!
Personally I could have watched a full hour of Annie explaining how she runs her business, chooses scales and genres, designs the miniatures, deals with sculptors, professional painters and distributors, the relative importance of web stores, kickstarters, shows and, most importantly of all, how she plays with her products, but that might be a bit much for most people.
I was a little bit surprised that a programme focussed on Nottingham did not explain more about how significant that city is as the centre of a cluster of hobby businesses (at least that is my impression - I am aware that Bad Squiddo is not the only significant miniature manufacturer with its HQ in that part of the world!).