The curious thing is that the campaign isn't really very visible outside facebook. I might not have heard about it only for a particular facebook group (though I guess I'd have seen it here). No mention on TMP that I can see.
I think that visibility is live or die for a Kickstarter. Also the minimum buy-in for figures is 90 euros which is a bit steep for the casual buyer.
That said I've not run a Kickstarter before and Fireforge have, so I am going to assume they know how to do it better than I do.