I've just checked the web. $135.00 CDN

Hmm...10 ships+bases, 9 auxiliaries, 7 islands, 3 sea monsters, 5 ship wrecks + treasure tokens. 49 pieces of plastic, a rule book, gaming accessories and 138 cards.
Dreadfleet has the makings of an interesting game as numerous Warhammer races are represented. As it appears to be just a one off I think I'm out. That and the price.
Some comparable starter sets:
Space Hulk was around $100.00
Island of Blood & Assault on Black Reach are $118.75 CDN
Mines of Moria is $99.00 CDN
And these sets are chalk-full of miniatures...