The Facebook page is actually something of a fan enterprise, run by our volunteer "social correspondent" when he has the time. Mike and I are both social-media-phobes, and may also be the only two thirty-something males in Calgary without cell phones.
I should also mention that we've keyed in the weight of the new bundle such that it ships for $10 within Canada or the US, or $18.50 outside, when ordered alone. Buying the items individually bumps you into the next bracket up ($15/$30), so this is a substantial deal.