Sounds perfect for Kickstarter, but only once you've looked into the figures of both doing your thing, the KS fees, taxes, etc, with a firm eye on making a profit.
Horror stories I've heard include folk not realising how it would make them VAT liable, the 10% due to KS, the cost of postage which they originally offered free, shifting up a tax bracket, and ever increasing overheads. Missing one of those is bad - should you get a combination of them wrong you're in trouble.