I'm actually waiting to see what the price of that is in the US. I have no interest in playing 40K, but as a one-box option to build a cool force that I can use for other games, I'm tempted.
However when I mentioned the nonsense pricing structure of GW's products I had my comments deleted on the last YouTube video I commented on. The box is a heck of a deal for a small 30K force. Particularly if it's available at the noraml 20-25% discount.