Well, there's a CMoN topic with some 'beta' tests, starting at the bottom of this page:
http://www.coolminiornot.com/forums/showthread.php?59695-A-New-Line-Of-Miniature-Paints-Is-Being-Born/page5Most liked them. One guy really didn't, but despite the e-beating the others gave him, I think his review was still a useful warning of any foibles that might annoy people. Even the sneers directed at him for using 'tabletop techniques' said something.
That said, I'm still optimistic about using these for tabletop painting, especially since one of the warm grey range might finally be the ghoul grey replacement I've been looking for. On top of that, the owner seems genuinely concerned about helping out hobbyists, offering to look at swatches to try to match old paints from his range, even producing new colours to replace old, popular ones. (Snakebite leather was mentioned a couple of times) We'll have to see how that pans out, but at the mo it feels like the friendly small mini-producer mentality, applied to paint.