They're a long established company, they already have the equipment, facilities, and staff. Almost all of the figures were sculpted and presumably paid for decades ago, and have previously been or are currently in production. I can't figure out why this is a Kickstarter.
I'm mainly interested in the trogs, which have been out of production for quite some time. I have a small collection of them, but have long wanted more for larger games. In my opinion, they're still the best lizardmen sculpts I've seen. Unfortunately my hobby budget is already spoken for for at least a few more months. So I'm not ready to buy during the limited window of the Kickstarter, and would rather not deal with Kickstarter & buying a vampire I don't want in the first place. If they simply add them to the store, I would just buy them when I'm ready. Hell, if they had been available years ago, I would already have bought & painted a bunch!
I'm similarly confused & excited about the stretch goals. As excited as I am for the idea of new trog sculpts, I don't understand the business decision of deciding whether or not to produce new specific models based on how much is spent on models in general (regardless of which models are being sold) over a limited span of time. I get why that might make sense for a brand new company attempting to get off the ground (which I had originally thought was the point of Kickstarter anyway,) but it seems an odd decision for an established one. But, again, if they put some new trog figures into production, I'm pretty sure I'd like the get them when I'm ready as well & hope they will be available via normal retail purchase.