Just to throw another option in, I use a mix of paints, and best result I've had is usually through black base, followe dby a lightish brown and then 'cardinal red' from the FolkArt range, then highlighted by mixing a little white in with the red to produce a lighter shade. Although having seen Captain Blood's photos I think I might just go home now

Otherwise, I've also found Tamiya acrylic hull red as a good basecoat for reds (it's nigh-on brown), although it does sometimes require a couple of coats for good coverage.