Yep, the rules were originally written as traditional set of WWI rules and will happily fall back into the Company scale WWI set of rules. The rules have 3 different options of working out your armies and will be quite open to playing how you like, the first option of playing being scenario based games (games without a points level), the second being a create your own army points generation system, and thirdly the use of pre made armies.
At the moment our range looks pretty much like a standard WWI setting as well, but we have quite a large amount of new unique & non-traditional products coming out for both of the current armies.
We do plan to look at other alternate armies of things such as Monsters, Demons and even the undead.
Hopefully as the player base takes off we can create a very unique alternate world.