Yeah, it seems on the expensive side and the freebie stretch goals are not tempting in the same way the Dungeons and Lasers 2 Kickstarter were. Instead they seem to follow more of the Dwarven Forge stretchgoal freebies where you only get certain ones depending on which path you follow. Poor marketing in my opinion, it makes the consumer feel like they are missing out with hop scotch stretchgoals rather than being invested in each step.