I hear you on the "too much stuff". GW have some nice sculpts and some good sculptors but (likely intentionally) many of their fantasy figures are way too GW'ed to be useful anywhere else. I'm going to spend some time de-GW'ing my Skaven before converting them into normal ratmen for my dungeon crawl.
The Age of Sigmar stuff is a good example...some people post reports here and I can't even tell what the miniatures are or where on begins and one ends. They're a flurry of banners, wings, medallions, spikes, skulls and scrolls. In a world of 1-10 where people like to go to 11, GW seems to have gone to 43 on a lot of their figures. A shame since it keeps me from perusing their catalogue for figures/bits.