I paint mins for two related companies, Northstar and Great Escape Games.
Nick at Northstar likes me to post pics of upcoming releases I've done as soon as they're finished, for some early advertising. Sometimes it's weeks or months between me posting the pics and the miniatures being released.
This leads to people grumbling about the wait between the first glimpses and being able to buy them.
Mark and Stu at Great Escape like me to sit on anything I've done for them, preferring to publish any photos themselves first, just as they're being released.
This leads to people grumbling about the wait between hearing rumours of new releases and seeing the first pics!
I think you're damned if you do and damned if you don't sometimes.