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Yes, when DMíng I tried to keep my gamesworlds low magic, especially when it concerned 'normal' life. No magic shops, no units with magic swords, no magic universities. Most characters would never have experienced magic, for most inhabitants magic was something of myth, and even potential evil: low-level mages who were to open with their powers could risk being shunned or much worse. Magic items were rare. It made magic more special and the campaign more heroic, I think.