Pendraken Price Increase coming - 1st Feb

[Leon Pendraken]

There will be a price increase coming on February 1st, affecting most of our 10mm metal historical ranges, plus a smaller increase on paints, bases and flags.  As you all know we don't like doing this at the best of times, but sadly it's unavoidable at the moment.  I'm sure some of you have seen other companies having to do similar recently and unfortunately we're no different.

Since the start of the pandemic, material costs have risen sharply with metal now 78% more expensive and MDF 48% higher.  This has been largely down to limited production levels across the globe along with increased demand, forcing prices up everywhere.  We've also got an increase to the UK minimum wage coming on April 1st, along with National Insurance, adding another 9% to the annual wage bill.

Combined, these increases are hitting us for around £35,000 extra per year and as a result we've actually been running at a loss for the past few months.  We're hoping that the metal and MDF prices will peak soon and start to reduce slightly, but with no firm indication of when that will be, we've had to make the decision to adjust our pricing.

Prices on standard infantry, cavalry and artillery packs will go from £5.50 to £6.00, taking us to a round 20p per infantry figure and 40p per cavalry.  There will be no change to our vehicle pricing or the WWII+ artillery packs.  Pricing on custom orders will remain at current rates as well.

Vallejo paint prices have gone up similarly so we'll need to take these from £2.35 to £2.50 per pot,  and MDF bases will go from £1.25 per pack to £1.30.  Our flagsheet prices haven't changed in about 10 years so those will go from £2.50 to £2.95 per sheet.

To summarise:

Regular 30 foot / 15 cav / 3 gun + crew packs = £5.50 up to £6.00
10-man infantry packs = £1.85 up to £2.00
Army packs = £34.00 up to £36.00
Vallejo paints = £2.35 up to £2.50
MDF bases = £1.25 up to £1.30
Flagsheets = £2.50 up to £2.95


From a quick look around these changes will keep us competitive among the other 10mm manufacturers so I hope that folks still feel that they're getting value for money.  We've got a lot of plans for this year and beyond, with more new Pendraken ranges and more requests ticked off.

There's about 3 weeks until the increase, so make sure to get your orders in before Feb 1st to take advantage of the current prices.

You can also find our review of 2021 here: https://www.pendrakenforum.co.uk/index.php/topic,21369.0.html and our extensive plans for 2022 here: https://www.pendrakenforum.co.uk/index.php/topic,21394.0.html

As always, let me know if there's any queries.

[Inkpaduta]

It is understandable. We are suffering high inflation in the US and that is making everything more costly.
Overall, Covid really sucks.

[Leon Pendraken]

It is understandable. We are suffering high inflation in the US and that is making everything more costly.
Overall, Covid really sucks.

It does indeed!

[zirconi]

Problem with these increases is always the same (not your fault, to be clear) : this will be the standard price forever, even if the metal cost would lower -78% in the near future….or am I wrong ?

[Leon Pendraken]

Problem with these increases is always the same (not your fault, to be clear) : this will be the standard price forever, even if the metal cost would lower -78% in the near future….or am I wrong ?

I think for us the price increases would remain, but mainly because these increased prices don't cover the £35k of extra costs we've got, so we really need the metal prices to come down again otherwise we're still running at a loss.  Our price increase only covers about 2/3rds of the extra bills, so we're taking a bit of a gamble and not putting our prices up as much as we should do really.