The kind of digital sculpting-to-production that GW is doing is tremendously expensive. I think they're the only people who can afford it right now.
I wonder if they CAN afford it? Sales are dropping and they are closing stores all over the place. Seems like they afre taking quite a risk investing in expensive machinery while the primarely young smell-like-socks teenage lad customer find it harder and harder to press mum and dad for £20 for a box of plastic gnomes.
Here's one of the quotes I read:
From todays 'LondonLite' (a free paper given out in the city) business section:
"Games Workshop...delivered yet another blow to its army of long suffering shareholders today with its second profit warning this year. The company...will now shut 35 loss-making stores and axe 10% of its staff. Various back-office functions will be combined in a move it is hoped will save £7 million a year.
Chief executive John Kirby warned in January that Christmas sales had failed to make up for a weak summer. Games Workshop shares...as high as 410p before that statement, today fell 87.5p to 240p."
Anyway, I think we are seeing just the first passes on this in this particular industry. As with everything else it will get cheaper and smaller and soon the art is all in the design. Hell, I just purchased a home metal etching kit for $100 from MicroMart. 10 years from now I can probably buy a home miniature making kit.