Obviously, a lot will depend on whether the movie is good or tanks, but has any company decided to take the risk and go after the merchandising? If so, what are they doing?
Being a longtime Burroughs fan, I intend on finding an excuse for my VSF players to go to Mars at that time, and just do something a lot like Space 1889, but with Red Martians and Tharks, etc. Figures I have: Peter Pig Green Men with Black Hat figs for PCs and villains, and some conversions from various pieces for Red, Black, etc., Martians. For rules, I'll just add in OGL Mars.