I'm not sure that I like the strategy that ties a player into a specific range of figures because nothing else will fit with it.
I know that Northstar have provided figure sets for a few of the IHMN companies, but both the scale and style of those figures means that you can use them with other games, such as the excellent Empire of the Dead, and vice versa, as a result we have seen many splendid companies made up of figures from a wide range of manufacturers.
What the Dystopian Legions range have done means that as people have stated above, they cannot use them for other games such as IHMN and EotD, so that company has lost sales as a result. It seems a little self-defeating really.