I hadn't seen these before, but they do look very nice indeed.
Being in Australia, it's not too easy getting local gamers into a football (soccer) minis game; a sort of airborne version of rugby is very much the thing for the sports-inclined 'round these parts...

I have a bunch of 54mm plastic players I've considered painting up for Corner Kick, but if this new range becomes available soon, I might hold off; a range in 28mm will work better on a Subbuteo pitch, and if they're available to all, maybe I might convert some in my club to the round ball game.
