If they really do deliver this quality in 15mm I'm more than impressed.
This.
If the quality is really as good as shown in their videos, I'd like to get everything they offer. But I've seen soft plastic 15/18mm from five years ago (Battlelore or the like - not the guys who are making Joan of Arc), and the quality was uninspiring compared to the metal minis you can buy relatively cheaply.
It looks a nice tabletop game, though. Something that might get some of my friends interested in figures too. And definitely a good first step for the kids in the family who are beginning to find miniatures fun, but lack the attention span to play real miniature battle games.
I'm probably into this, just can't decide how big I should go.