No, not covering the whole of Welsh marches. There was no single marshal, lord, or constable of the marches. This was done on purpose.
When one of the nobles went elsewhere then they would have appointed a constable to take care of any military matters on the estate whilst the lord was away.
The constable's flag would depend on his background - if he was a knighted then he would have his coat of arms, though it's likely the lord of the demense's flag would have flown (really not sure, to be honest). But not all constable's would have been knighted, probably very few of them.
The Welsh marches were carved up into various manors and demenses on purpose, so that no one lord had too much control and the king of England could still rule. That said, many of the marcher lords were in effect petty monarchs themselves (in action, NOT in name) who had free rein to impose laws and punishments as they saw fit. Which is pretty much what the monarch wanted because it kept the borders peaceful and gave the monarch plausible deniability should someone wish to make a claim about injustice.
The most powerful, and notorious, of the Marcher lords was Roger Mortimer (based in Hereford and controlling the southern borders) and the various Earls of Chester (controlling the northern borders). Though Mortimer is slightly out of your period - 13th century.
So I would say that if you are looking for a single big, bad, enemy, I would make him the Earl of Chester. Choose your year to find out who the earl was during that year and then do a Google to find out what his coat of arms were.