I'm a huge laser-cut-MDF-whore....I should probably own stock in 4Ground for as much of their kit as I build.
I love the idea of this (even as someone who owns enough dwarven forge stuff to make my car drop on its springs...). However, I do think the kickstarter page is not well designed. The video is great, but I fully agree I can't visualize at all what I'd be getting. Also, as someone who gets a lot of laser MDF stuff (Sarissa, 4Ground, Tri-City Laser, Flying Tricycle etc.) the cost is very very high for what you're getting here. It doesn't match up at all with what you get from competing companies.
From the sounds of it, over 100 pounds will get me enough to make one large room...? From a laser-cut perspective the pieces here look simple, and I adore the idea and product, but this should be "heaps" of stuff for cheap. For 100 pounds I should be able to cover a 2'x2' table or so, not just build one big room. They're using basic MDF with minimal cutting, and no texture work etc. I'll be keeping an eye on this as I am sold on the idea, but the value is not there right now.
For the same cost I could go to 4Ground (who are releasing a more classical MDF style dungeon system in the future too...) and pick up no less than five of their buildings from DMH (single story). The pre-painted buildings with removable roofs, interior walls, swinging doors, porches, platforms, windows, beautiful detail cut into almost every piece, amazingly well designed etc. It's a pretty tough sell.