I had not heard about them before this either.
I have been starting to view KS campaigns more and more like a venture capital investment. If anyone has ever watched the Shark Tank or Dragons Den, that's what I mean.
Does the company have a proven track record of delivering product?
Does the company have prior sales?
Is the product ready to go?
How long do I have to wait to get a return for my investment (in this case, the perks)?
My decision to pass on the project is based on what I perceived as answers to those questions.
If this was an established company promoting 3D renders only, I might consider pledging. If it was a new company that had resin masters ready for all the products and a 4 month wait time for product, I might consider as well.
I may reconsider if things start getting unlocked, but for now I will simply watch with interest and cheer from the sidelines.