Guys, I agree it's good market research. I also suspect that after three previous attempts, the lesson may not be being learned...

As for dishonesty - I don't think this a Defiance Games style scam.
However, I do think that they need to:
1) Focus the campaign on properly related items (sea monsters have nothing to do with dungeon furniture for example). Explain to the backers clearly what your goal is. Right now it seems vague and enthusiastic, and without any real idea of what you're doing.
2) Focus on completing one model before moving onto the next. WIP shots are fine, but you have far too many with almost none finished. What little is finished is frankly pretty amateurish - maybe you need to hire a professional miniatures sculptor to help give your sculpting team a few lessons on how to refine your skills for the industry (this is not as weird as it sounds).
3) Make the models in something more sensible for detailing and mould making. Also, understand/learn how casting works. I'm certain that the experience of working with big bronzes is quite different from working with small resin/pewter figs. For example, I see lots of details sculpted with zero regard for practical moulding (or actually painting for that matter).
4) Show scale shots with other manufacturer's figures. This is how people will be using your models anyway, so help them make the decision by giving them that information. This helps you with (6) below as well.
5) Don't promise what you can't deliver. This relates to (1) above, and also to being truthful/accurate with what you present. Those computer-rendered models for example showed complete disregard for the practicalities of moulding and were not "painted" as stated.
6) Finally, might be worth looking at what other companies are putting out. Your models so far look less appealing and more expensive than the sorts of ceramic/resin paperweight/fishtank junk you get from thrift shops (
example). If you want to compete in a tight market successfully, you need to demonstrate a better awareness of what you're offering against what can already be obtained elsewhere. Just making a super-niche figure and hoping for novelty value to carry you is extremely naive.
BtGoA had many similar problems with vagueness and only raised the funding it did because of the ex-GW heavyweights pushing it. I have no doubt it would have struggled commercially had it funded at a lower level. At least Rick had the sense to see that though.