I think for Artizan fans, it's probably quite a good thing.
Mike had previewed this on the Yahoo group a couple of weeks ago, with a very sensible explanation along the lines of not having enough time to do the sculpting
and run the business. Plus having had a long trade distribution relationship with North Star anyway, this is just one more logical step, and so on.
The good news is that (Mike says) he'll be able to spend a lot more time making and releasing new figures. Obviously don't know the exact business relationship - as in, has he sold the company and brand to North Star? I get the impression not. So it looks like Artizan will continue in more or less its current form in terms of product ranges and development. But the shop window, fulfillment, marketing, and distribution will all be in the hands of North Star.
This is the second or third such tie-up we've seen in the last few weeks...
Definitely feels like there's a bit of a shake-out going on. Whether this is just part of the cycle of independent companies starting and then folding / getting absorbed, or whether it's credit crunch related... Well, difficult to say. But it's looking like a trend.
Next question. Is this kind of consolidation good for the wargames hobby in general? And for consumers?
Bigger companies ought to be able to offer better service, improved marketing and so on. But if we look at the example of the few players who have made it really big, it doesn't give one a whole lot of confidence
