Marketing speak: The latter
Reality: The former
You know how this stuff works 
Yep, that's what I feared. I lent a Norman army out to someone who didn't look after it, mostly painted with foundry triads when they were a new thing, so yeah, the army is an old treasure; only to have it knocked about etc, paint chipped and spears and shields missing. So why not repair with Foundry Paints? Well, the old ones are mostly dried out (amazing how those paint top lids all die at once!) and the new Foundry paints are just rubbish compared to the older paints. Kind of oily and have to be applied almost impasto to get any decent coverage. More like thin milk originally. So yeah, gutted!