This game is by far my favorite wargame of all time, and I've been playing since early Warhammer 5th edition.
I cannot recommend A Song of Ice and Fire: The Miniatures Game by CMON games enough.
Every choice you make is deeply impactful, the balance between factions is truly great, the game rewards clever play and experience, the miniatures are excellent for the price, the game is very affordable, every faction has multiple flavors of legitimate play styles based on the commander you select, I could go on and on...
A starter + a hero box + one other box is usually enough to get multiple different viable 40pt lists which is the most common game size, and the miniatures can frequently be found on clearance or second hand.
The tactics cards add an element of hand management and hidden strategy (does my opponent have the card Assault Orders in hand??? Do I risk this charge???), and the sideboard NCUs add elements of area control and are deeply impactful on the game.
I recommend the game to anyone.