I saw the trailer for this, and one thing made me laugh out loud. Nothing really to do with the film itself, but those silly disclaimers they feel the need to print at the bottom of the screen.
On the UK advert it says something like: "Contains moderate violence and one use of moderate language."
What the hell is that supposed to mean?
Moderate language? Why do we need a warning about moderate language? If there is only one use of moderate language in the entire film then has Tony Stark got Tourette's for the rest of the picture?
I'm sorry, it's just got too silly. The marketing people have twisted themselves up in such knots trying to make warnings that don't put people off that they've entirely ceased to make any sense. A damn certificate from the BBFC was good enough in my day, never mind all this "Contains..." nonsense. Sorry for the mini-hijack, I just thought that was so funny. Moderate language, indeed.
