The LAF Games Workshop Discussion Thread

[grant]

Wait ... they re-branded their stores 'Warhammer' because that's what its customers call it?
That's ... moronic.

3. Why rebrand to a name you have just nuked out of existence?

Is anyone actually steering this ship or is it basically just a shoelace tied to a steering wheel with a post-it note saying 'Out to lunch' ?

This pretty much sums up the state of GW and Warhammer.

[Elbows]

I always love this absolutely useless garbage language...corporate speak is such a ball of shite.

“We have made some good progress on our strategic initiatives all focused on delivering long-term growth.”

 

[Vermis]

2. Why spend so much money on a rebrand for such a ridiculous reason? Does Marks and Spencer plan to call its shops Marks and Sparks now? Will McDonalds call itself Maccy D's?

Or Kentucky Fried Chicken to KF... oh wait. 

More newspaper bits:

http://www.standard.co.uk/business/games-workshop-in-profit-warning-after-poor-christmas-a3151876.html

I like the way they mention that Warhammer World sells 'elf cakes', and the price of them. It's a wonderful mix of interest and complete irrelevance.

[zemjw]

Is that an official GW photo in the Standard?

I just wonder why the painter took a lot of time and effort over the clothing and then totally ignored the eyes

It's interesting that both articles have been illustrated with LOTR images, a game they've pretty much abandoned

[Streetline]

I think serious financial journalists, steeely eyed veterans of a double dip recession, struggle when writing a piece on the warhammer company that sells warhammer in warhammer shops.

Even when they're patently not Warhammer, not warhammer shops and not selling.  hey ho.

JDE

[Dim_Reaper]

3. Why rebrand to a name you have just nuked out of existence?

To avoid false advertising. According to themselves, they don't make games. Also, the word Warhammer doesn't have "work" in it, removing other commitments they don't give a shit about.

[Vermis]

I think serious financial journalists, steeely eyed veterans of a double dip recession, struggle when writing a piece on the warhammer company that sells warhammer in warhammer shops.

Even when they're patently not Warhammer, not warhammer shops and not selling.  hey ho.

JDE

If there was ever a time when this forum really needed a 'like' button...

[Captain Blood]

Well profits may have been 'flat' over Christmas (i.e. they didn't make more than they did last year) but since they made £6M last year, that's still not too shabby. And £16M profit for the year as a whole last financial year. Certainly doesn't look like they're going down the tubes any time soon, does it? Despite the commentary wall of doom and despair here and elsewhere, GW is evidently still successfully selling an awful lot of baroque toy goblins and elves to somebody... 

[Vermis]

Certainly doesn't look like they're going down the tubes any time soon, does it? Despite the commentary wall of doom and despair here and elsewhere

I don't think anyone has said they're going to fail right now. Not since a good while back, anyway!
I have to admit, Kevin Rountree's noises and stuff like discounted boxes are making me wonder if GW is suddenly becoming sober again - a bit like Jack in that episode of Father Ted. I'm sceptical that all that 6M, holding at 6M, is down to 'baroque goblins and elves' though. GW had another few tricks that it pulled out of it's hat.

[Connectamabob]

I have to admit, Kevin Rountree's noises and stuff like discounted boxes are making me wonder if GW is suddenly becoming sober again - a bit like Jack in that episode of Father Ted.

...And now I'm picturing a GW staff meeting where upper management's end is just "Feck!", "Arse!", "Drink!", "Gerls!", "Gobshyte!".

[3 fingers]

I always love this absolutely useless garbage language...corporate speak is such a ball of shite.

“We have made some good progress on our strategic initiatives all focused on delivering long-term growth.”

 

Sounds like a dilbert comic strip,lol

[Captain Blood]

I'm sceptical that all that 6M, holding at 6M, is down to 'baroque goblins and elves' though. GW had another few tricks that it pulled out of it's hat.

I was oversimplifying their product offer, I appreciate. I believe they do some spacey stuff too.

Apart from a few paints, I am not and have never been a GW shopper.

[Tactalvanic]

That's a brilliant bit from the Guardian.

" It has appointed a recruitment expert to ensure a constant supply of store managers."

That's one way to "freeze" staff wages.


Oh and linky if I may direct to source

http://investor.games-workshop.com/2016/01/08/half-yearly-report-and-trading-update/

[Hupp n at em]

I always love this absolutely useless garbage language...corporate speak is such a ball of shite.

“We have made some good progress on our strategic initiatives all focused on delivering long-term growth.”

 

3. Why rebrand to a name you have just nuked out of existence?

Is anyone actually steering this ship or is it basically just a shoelace tied to a steering wheel with a post-it note saying 'Out to lunch' ?

To avoid false advertising. According to themselves, they don't make games. Also, the word Warhammer doesn't have "work" in it, removing other commitments they don't give a shit about.

... , that is all.

[rebelyell2006]

That's a brilliant bit from the Guardian.

" It has appointed a recruitment expert to ensure a constant supply of store managers."

That's one way to "freeze" staff wages.


Oh and linky if I may direct to source

http://investor.games-workshop.com/2016/01/08/half-yearly-report-and-trading-update/

Is there a sufficiently high turnover with those jobs?  Or is this corporate speak for "we're switching our staff over to temporary/contract positions"?