Second sign of the Apocalypse: I am going to say something nice about GW.
There is quite a lot of good in GW. I have played fantasy since the 5th edition and have several armies
I like most of the miniatures but there are a lot that do not appeal to me. The big gaudy looking ones like the Warsphinx, I just don't buy them. I also hate that GW stopped making lead miniatures and introduced finecast as a substitute. Of course the prices drive me crazy but it seems that nothing is cheap anymore and it's not only GW.
For the most part I do like the fantasy rules. Loved the 7th but not so much the 8th edition as I feel GW designed the 8th with sales in mind instead of making the game better. Hordes = more money etc.
However it still is a fun game to play and has a lot to offer as far as strategy and tactics. There are so many choices to make designing your army any during the game.
For me the biggest plus is if I feel like playing a game I can go into my GW store and pick up a game with someone. I can't do that with other games I am interested in as easily.
I also like LoTR but haven't played it much. Never played 40K so I can't say anything about that.