hmmm. switch off full pessimist mode - illiminates excessive profanity/sarcasm...
So when the chain of Warhammer shops are closed down for dropping sales figures

It won't be because of GW business decisions, and won't damage their reputation as they are not Gamesworkshop.... shops.

Sounds more like an experiment to separate the retail street shop brand from the "GW" brand, while making sure they max their "ownership" of the Warhammer name if it actually succeeds.
Suspect the new CEO was only required to say "why yes I think that's a great idea you just told me I had oh might powers that be", or possibly just "yes".
maybe the next change the signs will say either "closed" "foreclosed" or just "Hasbro"