Yes, they are nice but complete brain storm here as i am at work its friday and someone made me go to a meeting with sales people - not a nice thing to do to a techy engineer...
Thinking in line with their (GW) possible re-branding e.g. shops being Warhammer rather than GW, neither really rolls of the tongue, but, ok.
If we take the leap that they are 'up-marketing' their 'product', making it more desirable, designer - bespoke and above all a perceived fashion necessity, iconic even.
So much so that their longterm approach of revamps and rules re-rights, version releases etc, becomes justified - go with me here - like the projected 'need' to upgrade your i-phone every 6 months basically to get the latest fastest slimmest curviest one.
I am thinking they are a bit well, buggered. Apple would be on their case pretty quick if they decided to start doing i-nurgle this or i-spacemarine that..
and lets face it you really need a vowel to get that kind of product into peoples minds... w-nurgle or w-marine just don't trip off the tongue like I-pad, I-phone or Iraq.
As someone already mentioned - maybe soon there will be W.H. Shops.....
with one manager, and individual products, with designer packaging, maybe even start a new packaging collector craze, people more interested in keeping the boxes than the content...with their prices you certainly would be reluctant to throw the boxes away now.
So if we go vowely about it..
A, E, I, O, U, and sometimes Y - so excluding the I, which would be better?
Thinking Y.
Y-nurgles, Y-Marines, Y-Guards, Y-Fronts, Y-buy ?
Thoughts? or change the subject and sanity level back to something else?