
Probably see it mentioned in the next financial statement, along with the other regular reasons as to why the revenue is falling.

People not buying enough individual kits to represent all the load-out options, but instead, modifying GW kits to be more flexible/usable.
They are not GW hobby magnets, therefore you shouldn't do it. otherwise they would sell them to you wouldn't they? Like extra skulls?
Bad people/customers, bad. why else would they provide a special purchase option to get 5 in one click?

The extra bits are meant to go in your bits box and stay there, not on the end of magnets...
