Love the symbol theory.

As for GW ... AoS for a moment set aside ... few people will argue, that GW do have nice miniatures. You may very well argue (or not) about liking the design or finding it not your cup of tea, but they were well made and technically advanced.
For example the former starterbox blood-island (the one with elves and skaven) was very very well done. Highly textured, brilliantly organized for glueing them together and the parts were fitting together enormously well, like most products of GW, actually.
Sure, there is a line to see, that their minis more and more went along the path to business and away from lovelyness. No comparisan to the old times when uniqueness sipped through every crevice of the miniature.
And now we are coming to the point ...
Though most people may like the minis and the fluff and the (former) rules ... no one like the today's official politics of GW and it seems that more and more their bad politicsand inner structure influences the things GW had done well.
In fact in my opinion GW had rackamized itself like former confrontation. They simply killed the fluff, the rules, the background.
You may still argue about the minis, that is design, I don't care. Like it or not. Gusto.
But with three keypoints of a game killed, why the hell should I play it?? Maybe GW still thinks it is allone out there. It isn't.
Meanwhile there are better rules, better minis, better games.
best wishes
DK