Yeah, I hear you about the Warhammer 40,000 Mallo.
I think I put that as my 3rd choice, because I play a lot of games set in that universe, but I never play 40K and rarely buy anything from GW! Most of the games aren't even GW but I use their universe as the backdrop, sometimes with and sometimes without their models. However, I haven't really bought anything from them since Blood Bowl 2016 and a single KT21 team.
So it ended up 3rd on my list, but I never really give them any money. I wasn't exactly sure how to square that, but 1 answer out of hundreds won't break anything.