I have no idea what a Kickstarter campaign is, can any one explane please.
Visit :
http://www.kickstarter.com/There are similar sites but essentially ... If you want to do/make something and you are not sure how popular it's going to be you can start a project and ask people to pledge money to it. If you get enough people ("Backers") pledging money then the project will get funded and you can go ahead safe in the knowledge that you have the minimum amount of interest you need.
People that pledge money usually get something in return; typically it's the item that's produced. Differing amounts of pledges usually gain greater rewards and projects that get over funded usually provide "stretch goals"; in other words the extra money it put into more benefits for the backers. If a project fails to get funding no one gets charged anything.
Quite a few companies have been using sites like kickstarter to minimise thier risk, of course Kickstarter takes a percentage. Some of the over funded projects are mind blowing, check out OGRE.