Some interesting design choices on those elves - part of which look pretty great (liking the ornate armour), others positively terrible. Not a fan of the pale bald eyeless figures, nor does it seem a great idea to equip such fighters with bows - although I'm sure there is some dodgy story behind that.
Idoneth Deepkin.
The Age of Sigmar names really don't work for me. Granted, "Tomb Kings" or "Lizardmen" were hardly original, but these are just trying too hard to be new and copyrightable. They sound neither like something the people would call themselves, nor how another people might name them.
Pretty intriguing to see what's being made by GW these days under the new management though. A strange mix of fan-favourites and completely whacky stuff.